Travel + Leisure Co. has just announced the promotion of Fiona Downing to the position of Chief Membership Officier of Panorama and Travel + Leisure Club.
Downing’s experience and years with Travel + Leisure make her the perfect candidate to help align the company’s business-to-business (B2B) and direct-to-consumer (D2C) travel membership businesses. In her new role, Downing will lead these brands and the company by optimizing organizational and technology resources, as well as assisting with product development, strategic growth initiatives, digital marketing, and customer relationship management.
Oliver Chavy, President of Panorama and Travel + Leisure Club stated:
“Our company’s mission to put the world on vacation is more important than ever, as people around the globe are once again experiencing the connection, inspiration, and respite that travel offers. We are well-prepared to meet the pent-up demand for travel through our portfolio of clubs, programs, and services — and our leadership team continues to evolve to best support the growth of our business segments. Downing brings more than 30 years of experience with the company’s membership travel business to this new role and her depth of expertise will drive the growth of these new businesses.”
Panorama operates Panorama Travel Solutions, which provides white-label B2B membership clubs to companies, membership organizations, and other affinity groups to provide customized discounted travel solutions. This brand’s popularity has brought in some impressive clients including the NFL Alumni Association and the National Association of Realtors.
Travel + Leisure Club is a consumer travel club that allows customers to make their Travel + Leisure magazine vacation dreams a reality. Members of this club enjoy services like personalized concierge and travel booking services, preferred pricing, members-only perks, and other benefits.
Downing is originally from Scotland and currently lives near Travel + Leisure Co.’s headquarters in Orlando, Florida. Downing serves as the Chair of the American Resort Development Association (ARDA) WIN Committee, is on the ARDA International Foundation board of directors, and is also a board member of the Visiting Nurse Association Health Group New Jersey.
To learn more about Travel + Leisure and this latest development, please visit their official website.
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