Travel + Leisure Co. has just announced that it has appointed internationally award-winning brand executive Renu Snehi as the company’s senior vice president of global brands. Snehi will help guild Travel + Leisure Co.’s multi-brand business strategy.
Renu Snehi has 20 years of experience leading renowned brands in the global hospitality industry. She joins Travel + Leisure Co. after the acquisition of the Travel + Leisure brand earlier in 2021. In this role, Snehi will lead global branding and brand communications for all three of the company’s business lines: Wyndham Destinations, Panorama, and Travel + Leisure Group. This will bring together top travel content and commerce, plus branded consumer products.
“Our strategy to build on our legacy as a multi-brand hospitality company to leverage our key competencies in partnerships, resort management, and membership travel requires the careful cultivation and promotion of the more than 20 brands in our portfolio, and Renu is uniquely well-positioned to help us do that,” said Noah Brodsky, chief brand officer for Travel + Leisure Co. and president of Travel + Leisure Group.
Additionally, Renu Snehi will be responsible for leading the branding behind the growth of licensing, merchandising, and product for the new Travel + Leisure Group. The brand is set to launch its first new product this coming fall.
The Travel + Leisure Club, a subscription travel club inspired by the content of the eponymous magazine, will offer subscribers exclusive experiences, extra savings on professionally crafted itineraries, personalized concierge and travel planning services, and a subscription to the famed magazine.
In her extensive career, Snehi has helped to curate and launch 20 international brands and concepts at Radisson Hotel Group and Carlson Rezidor Hotel Group, including Radisson RED, Hotel Missoni, Hotel Cerruti, Radisson Collection, Radisson Blu, and Park Inn by Radisson. Before joining Travel + Leisure Co., Snehi founded an executive consulting and branding firm based in Brussels, Belgium.
“I believe that making a brand stand out without standing still, requires a holistic strategy of purpose, players, processes and partnerships, delivered passionately and authentically,” Snehi said. “The chance to help curate one of the world’s most loved and respected brands in travel is a unique opportunity that I am looking forward to capitalizing on to transform the global leisure travel industry.”
Renu Snehi is a Global Launch Member of WiH Global, promoting a more diverse and inclusive hospitality industry worldwide. She has also previously been named International Inspiration of the Year, the IBM IX Everywoman in Travel Awards and was named to The Drum’s list of World’s Most Creative Women.
Learn more about Travel + Leisure Co. by visiting the official website.
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